• 18 Oct , 2022
  • Blog

Significance of Buying Gold on Dhanteras

Reading time 2min 53sec

Indians have a long-standing tradition of buying gold during the Dhanteras festival. There are several reasons for this.

Firstly, we consider gold as a highly auspicious metal and associate it with the goddess Lakshmi. So, buying gold on Dhanteras is seen as a way of inviting Lakshmi into one's home and bringing good fortune. 

Secondly, gold is a symbol of wealth and prosperity for us, so buying gold during Dhanteras is seen as a way of attracting these things into our life.

However, these are not the only reason why people buy gold during Diwali. Let's dive deep into the tradition of buying gold & silver coins on the first day of Diwali. 

Blog Guide:  

  1. Why buying gold on Dhanteras considered auspicious?
  2. Why is it the best thing to buy on Dhanteras?
  3. Why should you buy Digital gold This Dhanteras?
  4. Conclusion

Why it’s auspicious time to buy gold on Dhanteras?

Every year, we celebrate Dhanteras on the thirteenth lunar day of Krishna Paksha as per Hindu Calender. 

Many people believe that Goddess Lakshmi, the goddess of wealth and prosperity, visits homes on this and blesses them with wealth and prosperity.

Besides buying gold, it is also customary to light lamps and candles on Dhanteras. This is done to commemorate the story of Dhanvantari and to welcome the goddess of wealth, Lakshmi, into one's home. 

It is believed that Lakshmi brings good luck and prosperity to those who worship her. Therefore, lighting lamps and candles on Dhanteras is seen as a way of inviting her blessings into one's life.

Benefits of buying gold on Dhanteras?

Well, let us first start by highlighting a personal finance tip here. "Savings"

You must be aware of our parents' emphasis on saving.

Saving money for the future is important because of rising inflation and rising spending. However, having only cash in your savings account is insufficient. It will only make your money less valuable.

You must be aware that as inflation rises, the value of the currency falls. At that point, gold comes to the rescue, preserving the value of your money (Because its value increases over time as opposed to currency).

This is why Indians tend to buy gold on every other occasion and even pass it down as a family legacy as a gift to each generation.

Dhanteras is auspicious for buying gold, but it also marks the start of the festival by purchasing precious metals for Dhanteras to welcome prosperity and wealth in life.

Perhaps our forefathers understood the significance of saving and, as a result, linked it with religious belief to maintain the tradition of purchasing gold and silver coins for Dhanteras and worshipping them through Dhan puja as a ritual so that people purchase them every year and preserve the value of their money.

In fact, in some households, there is a tradition to purchase gold at festivals such as Akshay Tritiya, Pushya Nakshatras, and so on because they believe it to be the auspicious time to buy gold.

But ..but.. but.. we get the hassle of going out there, finding the trusted jeweller and then purchasing gold coins for Dhanteras.

So, here's the solution. This Dhanteras, you can buy DigiGold with just a few taps on your phone!

But wait, there's more to it. Continue reading to find out.

Why should you buy Digital Gold this Dhanteras?

You are now well aware of why purchasing gold is considered auspicious. Here are a few advantages of purchasing gold in digital form during Diwali.

It is a smart way of saving your money

Every auspicious day, you can buy and sell digital gold from the comfort of your own home. You can also begin a gold SIP to save money on gold regularly. Let's call it a festive savings plan.

You get 24k pure gold & silver coins

You obviously expect the highest quality when you purchase precious metal coins on Dhanteras. Digital gold is guaranteed to be 99.9% pure and comes with a quality assurance certificate. When you choose doorstep delivery, you can also get physical gold.

Advanced Dhanteras gift

Gifting digital gold coins on Dhanteras is also seamless as you can give this Dhanteras gift item directly to your relatives from anywhere even if they don't use DigiGold App. As a result of digitalisation, it is fair to say that it is a more advanced form of Dhanteras gifting.


Every custom and tradition in India means something and so does buying gold at the beginning of the five-day Diwali festival. Gold's value has always increased, making it a profitable investment tool. And Dhanteras is a good time to invest in gold and celebrate the start of the new year by welcoming prosperity.

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Significance of Buying Gold on Dhanteras

In India, gold is considered auspicious and believed to be the embodiment of the goddess Lakshmi. As a result, people buy gold on Dhanteras and worshipping it as Lakshmi is a common ritual. But this is not the only reason why Indians buy gold on Dhanteras.